To better understand consumer behavior, take into account measurement tools.
There is an enormous demand on brands’ time, money, and resources as a result of the expansion of marketing channels, gadgets, and personalized content. As expected, this has a significant negative impact on marketing departments’ expenditures. Despite the fact that the majority of tools and platforms now offer an analytics view, it is time-consuming, inaccurate, and ineffective to analyze extensive marketing activities in separate reports.

Spending money and effort in several places is necessary for modern marketing. Without the use of smart technology that unifies this data into a single view, this practice makes it difficult to effectively manage all Marketing and Advertising activities. Artificial Intelligence (AI) is one of the important technology advances that can help to gather, track, evaluate, and manage cross-channel advertising campaigns in a cost-effective manner.

An outstanding illustration of how AI may be used to improve the efficiency and effectiveness of marketing campaigns is the AdRoll e-commerce marketing platform. AdRoll offers analytics and management tools on a single platform in addition to monitoring advertising results and making real-time bid adjustments to maximize ad spend and significantly boost ROAS.

Single-source analytics tools enable today’s marketing teams to not only view performance per-channel but also across channels. Now, marketers can understand how ads perform and which channels gain better results, while the technology automatically shifts budgets to Marketing activities that produce the highest Return of Investment.

Intelligent Search Functionality
Artificial Intelligence technology is working its way into e-commerce in a wide variety of applications. Another way that AI is boosting the user experience is by creating more accurate semantic search engines. By combining AI with Natural Language Processing, brands can help shoppers find exactly what they’re searching for. This technology aids in typo detection, provides auto-correction suggestions, and even generates recommendations based on users’ online activity. AI also provides additional search options based on the way that customers find products, like voice and image searching.

Up-sell and Cross-Sell
By analyzing customer behaviors and anticipating their needs, AI can provide smarter and more precise recommendations to consumers, resulting in greater success when up-selling and cross-selling. This is evidenced by the implementation of AI at Amazon and Netflix. Amazon sales increased by 29%, and 75% of Netflix’s item suggestions were successful.Improving Logistics
The ability of AI to predict sales and consumer needs has broader applications than simply boosting sales. Artificial intelligence can forecast supply needs and assist businesses in more cost-effectively managing logistics by examining consumer demand and purchasing trends.